A Taste of Home This Raksha Bandhan
Chheda’s celebrates sibling bonds with Ghar Jaisi Mithai
News & More
Every shared snack has a story, and every Chheda’s fan brings a fresh way to tell it. Discover the creators, food lovers, and everyday moments that celebrate our familiar flavours, spark new ideas, and bring our growing community closer together through snacking.
At Chheda’s, good taste is something to share, whether through a favourite snack pairing, a creative recipe, or a moment with friends. Explore stories from our community and find inspiration to make your own snack breaks a little more memorable.
Every shared snack has a story, and every Chheda’s fan brings a fresh way to tell it. Discover the creators, food lovers, and everyday moments that celebrate our familiar flavours, spark new ideas, and bring our growing community closer together through snacking.
At Chheda’s, good taste is something to share, whether through a favourite snack pairing, a creative recipe, or a moment with friends. Explore stories from our community and find inspiration to make your own snack breaks a little more memorable.
Great flavours open conversations, and Chheda’s brings the spirit of Indian snacking to every exchange. Explore our world of trade shows and exhibitions, where familiar favourites inspire fresh connections, introduce our range, and create opportunities to share our taste with more people.
At Chheda’s, every industry gathering is a chance to connect, whether with retailers, distributors, or fellow food enthusiasts. Follow our exhibition stories, discover the conversations behind our displays, and explore how a shared love of snacks brings people together.
There is always something to look forward to in the world of Chheda’s, from fresh ideas to moments worth sharing. Stay close to our latest announcements as we bring you updates on our snacks, our brand, and the experiences we create together.
At Chheda’s, we want you to hear our news straight from us, whether it concerns our range, a seasonal highlight, or an upcoming brand activity. Find the updates that matter to you and stay connected to everything taking shape here.
Beyond every packet is a world of flavour, tradition, and everyday discovery waiting to be explored. News & More brings you stories from Chheda’s, thoughtful snack inspiration, and a closer look at the people and ideas that make good food worth sharing.
At Chheda’s, our story continues beyond the snack shelf, through favourite flavours, festive traditions, and the small moments that bring us together. Browse brand stories, discover serving ideas, and enjoy a little more inspiration for your next delicious snack break.
Sweet Celebrations Across Maharashtra
Chheda’s brings Modak and festive experiences to Ganesh Chaturthi
News & More
At Chheda’s, community comes first
CREATORS & COMMUNITY
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CREATORS & COMMUNITY
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A Taste of Home This Raksha Bandhan
August 24, 2026Chheda’s celebrates sibling bonds with Ghar Jaisi Mithai
Some festive traditions stay with us wherever life takes us. For Raksha Bandhan, Chheda’s brought that feeling to its Ghar Jaisi Mithai campaign, celebrating the connection between siblings through the familiar sweetness of Kaju Katli.
Created with Schbang Digital Solutions, the film follows a brother visiting his sister for her first Rakhi after marriage. Their childhood rituals return in small, affectionate moments, and a gift of Chheda’s Kaju Katli brings the warmth of home into the celebration.
The campaign also marks a new chapter in Chheda’s sweets journey. Coverage highlights Kaju Katli for Raksha Bandhan and the growing festive portfolio, with Modak, Motichur Laddoo, Besan Laddoo and Ice Halwa among the offerings discussed. At its heart is a simple thought: the sweets we share can carry the memories and relationships that make a festival our own.
Campaign image via ETBrandEquity. View original coverage.
In the news
Sweet Celebrations Across Maharashtra
September 23, 2026Chheda’s brings Modak and festive experiences to Ganesh Chaturthi
Rooted in Mumbai’s food culture, Chheda’s took its Ganesh Chaturthi celebrations across Mumbai, Pune and Nashik with a dedicated Modak range and festive experiences shaped around each city.
The sweets range includes a 21-piece Kesar Modak pack and an 11-piece assortment of Malai, Kesar and Rose flavours. Designed for offerings, sharing and gifting, the range brings familiar festive favourites into celebrations at home and in the community.
In Mumbai, a kinetic outdoor installation turned a giant Chheda’s Modak box into a moving reveal, opening to show the assortment inside. The wider campaign included a presence at Lalbaugcha Raja, electric-bus and outdoor branding in Pune, and an appearance at Nashikcha Raja. Together, these moments connected Chheda’s Mumbai roots with the energy of Maharashtra’s Ganesh festivities.
Campaign image via Media4Growth. View original coverage.
In the news
Chakli Meets Schezwan
October 8, 2026Chheda’s × Ching’s Secret introduces the OG Snack Pack
A familiar Indian crunch meets a bold Schezwan kick in the OG Snack Pack, a collaboration between Chheda’s and Ching’s Secret. The combination brings Chheda’s Chakli and Ching’s Schezwan Chutney together in one convenient pack.
The pairing builds on the way people already enjoy their snacks: a crisp bite, a flavourful dip, and a moment worth sharing. Traditional Chakli brings its recognisable texture, while the chutney adds spicy, garlicky flavour to the experience.
Launch coverage lists the combo at ₹75, with availability through quick-commerce platforms including Blinkit, Swiggy Instamart and Zepto, as well as modern and general trade outlets across India. For Chheda’s, the collaboration is another way to bring a much-loved snack into everyday moments with a fresh flavour companion.
Product image via IMPACT. View original coverage.