Our Story
Our story is one which is rooted in tradition. The year was 1993, and Mr. Ashok Chheda, hailing from the Kutchi community in Mumbai, set out with a word of advice from his mother and a simple vision to guide him. What was the advice? To earn the respect of the community, it was important for him to start up his own business. Coming from a family of traders, Mr. Ashok Chheda knew the ins and outs of trading. So what next? Picture this. Mumbai, the city that never sleeps, had never woken up to the possibility of something other than Potato Chips as a snack. Here is where Mr. Chheda saw his opportunity, and under the name Chheda Wafers, introduced traditional Banana Chips in standardized packaging. This is how our journey began.
Leading From the Front
Our Founders Ashok Chheda and Kishore Chheda firmly believe that our workforce is our biggest asset and through constant nurturing we make sure that our dynamic workforce is always ready to tackle any task. Our founders lead this young, talented, workforce in both a personal and professional manner to make them responsible and self reliant.
Our Reach
Why Us
Our values and behavior helped us create a great culture for the business which makes it a great place to work. Our senior team members educate, train and motivate the workforce to ensure sure everyone is always knocking at opportunity’s door, rather than waiting for opportunity to come knocking.
Our Vision
To become a reputed and trusted world-class company in the snack industry.
Our Mission
To become a reputed and trusted world-class company in the snack industry.
Become Our Distributor
Join us in our mission to make India’s most loved ethnic snacks even more accessible to people across the country. As a distributor, you will have the opportunity to be a part of our journey and bring our tasty and diverse range of products to customers in your area. Contact us today to explore the exciting possibilities of partnering with Mumbai’s No.1 Indian Snacks Brand.